FROM THE #1 DEMI IN THE WORLD*

UNSTOPPABLE REDS SHADES EQ

PURE-RED²  TECHNOLOGY

Hyper resilient dyes inject and lock color in the cuticle for day 1 reds wash after wash^**

HIGH TENACITY FORMULAS

Advanced dye calibration for more vibrant, true-to-tone reds

*Based on Kline 2023 Global Salon Hair Color Market

**Up to 28 shampoos

Shades EQ Gloss is an Acidic Demi Permanent Hair Color used to gloss, tone, and refresh color.